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The Secret Language of Leadership by Stephen Denning | Waterstones

But not every book is really worth reading it — especially when it comes to business books. The power to communicate a complex idea that can spark transformational change is a key characteristic of a good leader. Generating enduring enthusiasm through compelling storytelling, while not a new concept, is re-surfacing as a way to encourage people to embrace new ideas and change in an environment where people may lack hierarchical authority, or in one where leaders face cynical, skeptical, and even hostile audiences.


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In The Secret Language of Leadership, author Stephen Denning shows how anyone can create their own moral authority and then set out to inspire others to work together toward a specific goal. Using the techniques and tools examined in this book, anyone who wants to make transformational change can use The Secret Language of Leadership to instill power and inspiration in others. Transformational leadership involves changing the world by generating ongoing enthusiasm for a common cause.

Not only must transformational leaders communicate complex ideas, but they need to inspire others to jump into enthusiastic action. Successful leaders use The Secret Language of Leadership to get attention, stimulate desire, and reinforce with reasons. When the language of leadership is deployed in that order, it can help leaders spark change. Ultimately, learning and using the language of leadership can have an extraordinary impact and is the driver for transformational change.

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The Secret Language of Leadership

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Build Better Bosses with The Language of Leadership Keynote Speaker Krister Ungerböck

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    • Prices and offers may vary in store. The book introduces the concept of narrative intelligence— an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. About The Author. He is former program director, knowledge management, at the World Bank. In he was named as one of the world's Top Two Hun Select Parent Grandparent Teacher Kid at heart.